About Hugo Belloy

Hugo Belloy is an experience curator and creative director bridging the luxury worlds of art, culture and hospitality.

Through collaborations with multidisciplinary artists and international talents, he imagines and orchestrates unique experiences that plunge his guests into universes of their own - creating moments which are suspended in time.

Belloy holds a degree from Ecole Hôtelière de Lausanne, and his past partners include leading hospitality groups in Hong Kong such as Black Sheep Restaurants, G-Spot (the creators of clubbing institutions, Dragon-I and Cassio) and Do What You Love. In 2018 Belloy founded Surprise Surprise, an ongoing immersive experience series synergizing performance, art installation, music and a selected clientele.

His expertise lies in creating experiential concepts in which he oversees the entire guests’ journey from communication, to design and installation, entertainment and performance, atmosphere, hospitality and culinary programs. 

Now based between Hong Kong and Paris, Hugo Belloy has the ability to intertwine assets from the East and West into flawless experiences that ignite imagination and foster connections across the globe.