AUDEMARS PIGUET
TRIBUTE TO SAMPLING
When watchmaking excellence meets content perfection
Our culture of sound is underlined by timing and tempo.
About
Infos
AP House, Hong Kong
For Collective of Individuals,
Audemars Piguet
July 2022
Role
Concept creator, creative consultant, content curator
Services
Experience creation / Creative direction / Content curation
Collaborators
Johnny Hiller, Olivia Dawn, Phil Busany, Fergus Heatcothe, Masa Agustin, Chris Wong, Olivia Xiaolin, Aymen Didouna, Collection of individuals (Production)
The Objective
To celebrate the 50th anniversary of the Royal Oak watch, a brand activation was created to highlight the technical parallels between time and music. A Vinyl exhibition and staged recording studio were installed in the AP house. The installation lasted one month and featured four main VIP events, with a performance by Olivia Xiaolin, a key figure in Hong Kong’s music scene.
CULTURAL
•
PECULIAR
•
HISTORICAL
•
ORIGINAL
•
PRECISE
•
GROOVY
CULTURAL • PECULIAR • HISTORICAL • ORIGINAL • PRECISE • GROOVY
From Inspiration to Creation
