IN THE MOOD FOR LACMA
An immersive Art Basel party.
They play, Hong Kong heritage meets Hollywood glamour in an immersive Art Basel party.
A-list attendees plunge into a cinematic affair on the sea.
Set in the infamous Jumbo Floating Restaurant, a sensational story of romance and mystery unfolds.
Worlds collide in an atmospheric and vivid experienced, carefully curated from beginning to end.
About
Infos
Do What You Love, Dino Sadwhani, Los Angeles County Museum of Art, Collective of Individuals
Jumbo Floating Restaurant, Hong Kong
2018
Role
Concept Creator, Creative Director, Experience Manager
Services
Story Creation | Concept Development | Content integration | Music Curation | Entertainment & F&B Direction | Immersive Theatric Development
Collaborators
Creative Direction: Jason Swamy, Installation: Ania Catherine & Dejha Ti, Musical performances: Lucky Chops, Dj performance by: Bas Bellini & Izy, Dance performances: BPM Productions, Production: Collective of Individuals
The Objective
Hugo Belloy was contracted by Do What You Love Asia to collaborate on the project development of In the Mood for LACMA for the Los Angeles Museum of County Art’s party on the occasion of Art Basel 2018. The event was hosted by Hong Kong Based entrepreneur Dino Sadhwani and Princess Alia Al-Senussi Of Libya. Hugo Belloy was brought on board the high-profile event to deliver an immersive theatre experience and strengthen the creative concept.
INTERNATIONAL
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LEGENDARY
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SEDUCTIVE
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CANTONESE
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ARTISTIC
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INTERNATIONAL • LEGENDARY • SEDUCTIVE • CANTONESE • ARTISTIC •
The Inspiration
Inspired by Wong Kar-Wai’s movie, In the Mood for Love, the creative direction revolved around a 1960’s vision of Hong Kong. With the Jumbo Floating Restaurant already confirmed as the venue, which dates back to the 70s, the focus shifted to highlighting the hidden historic connections between Hong Kong and L.A.
The Creation
Described as one of Hong Kong's most exclusive parties, In the Mood for LACMA received high-profile press from global publications. With a narrative experience at the core, an elaborate production of performances and installations was carefully curated for A-list attendees. The experience was designed around the story of Scarlett Li, "the most legendary madam of the West Coast, and her disappearance after throwing her biggest soirée to date." From the very beginning of the experience, where guests boarded a traditional sampan to access the Jumbo Floating Restaurant, the plot started to unfold. Deep red dominated the scene, with a wall of roses and satin hands reaching out to welcome guests. In the banquet hall, performers were dotted amongst the crowd and on a pedestal was a smoke-filled boxed confining Scarlet Li. Live performances by the New York brass band Lucky Chops and DJ performances by Bas Bellini and Izy were accompanied by burlesque-style dancers. Setting a new standard for Hong Kong Art Basel parties, In the Mood for LACMA sailed 800 attendees through a unique and flamboyant experience.
