MIDAS
SURPRISE SURPRISE
The second edition of Surprise Surprise, inspired by the myth of Midas
“Everything turns not into gold, but into a circus.” Albert Einstein
About
Infos
Studio 9, Wong Chuk Hang, Hong Kong
For Surprise Surprise
December 2019
Role
Concept Creator | Creative Director | Experience Director
Services
Experiential Brand Creation | Experiential Concept Development| Experience Curation | Design & Production management
Collaborators
Rie Kiriiaka (DJ) | Hugo Belloy (DJ) |
V_R_A_P (DJ) | La Griffe (DJ)
The Objective
The second edition of Surprise Surprise was inspired by the myth of Midas, whose touch transformed anything into gold. The concept was applied to the Surprise Surprise community in Hong Kong, full of artists, designers and entrepreneurs who support one another in collective success. The industrial event space was decorated with golden drapery and gold antiques around the DJ booth. The lineup featured Irene Kiriiaka, Ugo Viale (La Grife) and Hugo Belloy, who moved a dancefloor of 250 selected invitees.
PERCUSSIVE
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IMMERSIVE
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TROPICAL
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HEARTBEAT
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FRIENDLY
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COLLECTIVE
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PERCUSSIVE • IMMERSIVE • TROPICAL • HEARTBEAT • FRIENDLY • COLLECTIVE •
From Inspiration to Creation
