PRETTY PRETTY DOLLS

The 2020 Halloween party at Dragon-I , Hong Kong

When hairdressers' doll heads turn into an art installation.

About

Infos

Dragon-I, Central, Hong Kong
For Dragon-I (G-Spot Group)
October 31st 2020

Role

Concept Creator | Creative Director | Artists & Talents Curator

Services

Experiential Concept | Experience Curation | Design & Production management

The Objective

The 2020 Halloween party at Dragon-I created shock and awe with an installation of 700 doll heads. The doll's heads were hung upside-down from the ceiling, creating a dandling sea of hair. Light design created shadows that blended with the dolls’ luscious locks that osculated above the crowd. The singular installation transcended the whole club, with the same doll's head used on the flyer, table reservation, rooftop, and DJ booth.